The Fallacies of Entrepreneurialism
by Bizzie Gold
6 years ago
The Hustle Sold Separately Episode 120 ft. Bizzie Gold
Bizzie Gold – Serial Entrepreneur; Founder of Buti Yoga & Golden Ratio Nutrition; Fallacies of the entrepreneurial dream; Authenticity; Revolutionizing yoga
Bizzie’s finer points:
“It’s interesting that you bring up the PR thing because I think that’s a facet of my lifetime that people don’t really know too much about.”
“What’s really funny is when I got kind of in the initial stages of my business development, pigeonholed as this celebrity fitness personality, I would look at myself on camera and look at these pictures and be like, “Shit, nothing can be further from the truth.”
I think for me it caused an identity conflict in the beginning of the creation of my businesses because I got forced to be the face of a brand that didn't really match my personality."
“And in the beginning, and I know you and I were kind of just rapping about this before we even started the show, there were so many people that wanted to insert their opinions or advisory services and be like, “Well, all these other people, like Jillian Michaels is doing it this way,” and because at that point in this specific facet of my business I was so new and fresh, I was tempted a few times to listen to those advisory services.”
“What’s funny and I actually gave a lecture on this last year, I took like a visual representation via Google Images from the beginning of my brand, and not just my brand but also my face and my visual appearance which you can see now is primarily black as opposed to the neon thing - So if you look at the visual representation you can almost see this arc of when I started to listen to people and then I was like, no, fuck that, I’m going to go be who I’m going to be.”
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